The San Francisco Digital Services team is transforming how residents interact with the City by building services designed around the people that use them.

San Franciscans need services from the City, like housing, medical care, and help setting up neighborhood groups. But these services can often be confusing and hard to navigate, especially for people who speak English as a second language. We’re working to make sure that all San Franciscans can get the services they need in the language they want.

Led by the Chief Digital Services Officer, our team of designers, product managers, developers, and content strategists is growing. We’re building services and shaping the City’s approach to technology.

We’re building the tools we need to get City services online, like our City-wide website, We need content designers to not only make City services easy to understand in English, but also in Chinese (Traditional). You will start off as part of the content team on, working with departments to move their services and information onto And setting up how we manage and govern our translations. 

Content designers then branch out to work in small, multidisciplinary teams to build services. So a next step might be working on a better way to get construction permits. You could be designing elements of the City’s approach to affordable housing, or ways for people experiencing homelessness to get the support they need. 

Whatever project you’re on, you’ll be part of both the Digital Services central content team and a small, multi-disciplinary product team, building things that matter to San Franciscans. Read more about what it’s like to work in content on our team

As part of the Digital Services content team, you will also contribute to the community of content professionals across the City. You’ll be sharing your knowledge with City employees who work in content.  

Skills and responsibilities

As a content designer, we expect you to be a great writer, with experience on websites or products. We’re committed to designing usable content in several languages, not just English. So you should be able to read and write Chinese (Traditional) fluently, to help us work with our translation vendor.

You will work with and guide City departments moving their websites to, building user-centered content to meet user needs and business goals. And you’ll help departments work out how to measure success on their website or digital service.

You’ll run workshops to engage stakeholders, keep communication open, and manage engagement after launch. You’ll run or be involved in user research, bring together what you’ve learned, and report on what you found.

And you’ll pave the way for others by taking part in the content community and working on content standards for the City. You’ll contribute to a strong content team at Digital Services as part of content critiques and shareouts.


  • Location:
    San Francisco
  • Salary:
  • Deadline:


Minimum qualifications

  • 2 years associate’s degree or equivalent work experience in content strategy, content design, copywriting, editing or UX writing.
  • At least 2 years experience in content strategy, content design, copywriting, editing or UX writing.
  • Bilingual in Chinese (Traditional). 

Preferred qualifications

  • Experience designing complex content to meet user needs 
  • Experience managing website migrations
  • User research champion, able to help with and synthesize research  
  • Understand how content is consumed by screen readers and other assistive technology 
  • Get the challenges people face using websites and design content to bridge gaps
  • Write and validate user needs and user stories
  • Tell the difference between user needs and the desires of the user 
  • Measure and evaluate outcomes in content and services
  • Manage stakeholder relationships effectively, through clear and regular communication 
  • Value collaboration, can involve stakeholders so they are truly part of the process
  • Pair write with subject matter experts
  • Train partners to write and publish web content after launch 
  • Understand how government processes work
  • Champion content design across wide network
  • Give back to the content community, through blogs, tweets and Meetups
  • Unafraid to take risks, willing to learn from mistakes, and appreciate the importance of agile project delivery for digital projects in government 
  • Comfortable in a fast-paced, evolving environment